The video has a futuristic vibe and shows the girls in a spaceship going through the city, looking at themselves on the various billboards. There are also shots of rooms and bars where there is a television showing the videos for Say You'll Be There and Wannabe. The girls then zoom aimlessly around the city on flying surfboards.
With a multi-million dollar budget, the self-aggrandising promo sees the group in a futuristic setting possibly inspired by the 1982 film Blade Runner, controlling every aspect of society.
The video was directed by Marcus Nispel who also directed music videos for No Doubt, Gloria Estefan and Elton John.
The group stated that the video was a reaction to the press who criticized the group for selling out to a number of worldwide brands in the Summer of 1997, including Pepsi, Walkers, Cadbury's, Chupa Chups, Impulse, Asda, Polaroid, and Channel 5.
Melanie C once stated that she almost ruined the filming of the video, since it was filmed during two days, and in the second day she forgot to put the glasses she was wearing on her head during the first day. So in some scenes she is with the glasses and in others she isn't.