In mid-October, Now Magazine reported that the group, lead by Geri, were set to produce a West End musical that would highlight their "rags-to-riches" story.
Late November reports indicate that a name for the musical had already been chosen; Viva Forever, after the Girls' 1998 number one hit. Kim Fuller, brother ofSimon Fuller, the manager of the Spice Girls, is said to have written the book for the musical. Fuller also penned the 1997 feature length film, Spice World. In the summer of 2010 the Greatest Hits was removed from the UK iTunes, although all the other singles, EPs and albums remained (including Headlines (Friendship Never Ends)). No explanation has been given, but is thought that an updated version/re-release will occur around the same time as Viva Forever: The Musical.
In August 2010, it was confirmed that Jennifer Saunders who had previously worked with the girls on two occasions is to pen the script for the show.