Viva Forever The Musical Theatre poster.

Viva Forever! was a jukebox musical written by Jennifer Saunders, produced by Judy Craymer and directed by Paul Garrington.

Based on the songs of the Spice Girls, a British pop girl group formed in 1994, the show began previews at the Piccadilly Theatre, London on 27 November 2012 and had its Press Night on 11 December 2012 and featured some of the group's biggest hit songs including "Wannabe", "Spice Up Your Life" and the eponymous "Viva Forever".


In 2010, Judy Craymer teamed up with Geri Halliwell, Simon Fuller (the one-time manager of the Spice Girls) and Universal Music to start developing a musical entitled Viva Forever!, based on the songs of the Spice Girls. Although the Spice Girls themselves were not to be in the show, they were to influence the show's cast and production choices in a story which uses their music but bears no relation to their personal story. This approach is similar to that of ABBA's music in Mamma Mia!, a show which Craymer produced and help turn into a global phenomenon.] In August 2010, it was reported that Jennifer Saunders would be writing the script.[4] Saunders had twice previously worked with the group: the first time, appearing in the Comic Relief version of the "Who Do You Think You Are" video, the second, making a cameo appearance in the 1997 feature film, Spice World.

On 26th June 2012, to promote the launch of the show, all five former Spice Girls attended a press conference in London at the St. Pancras Renaissance London Hotel, the location where the group filmed the music video for their breakthrough hit "Wannabe," sixteen years earlier, to the day.

Production - West End (2012-present)Edit

On 13 July 2012, the first casting was announced with Hannah John-Kamen as Viva and Sally Ann Triplett as her mother Lauren and following previews from 27 November 2012, Viva Forever! opened in the West End on 11th December 2012 at the Piccadilly Theatre[ after a delayed start, due to the late arrival of Victoria Beckham, one of the original group members.

A London performance ran for 2hrs 30mins, including one interval of 15 minutes.

However sadly on 2nd May 2013 it was officially announced by Producer, Judy Cramer, that Viva Forever was to be officially axed and had it's last ever performance on 29th June 2013.

Musical PlotEdit

The musical was based on a band member named Viva who lives on a houseboat. The story starts when her band, Eternity gets through to the audition stages of a TV show similar to Britain's Got Talent or possibly X Factor. The band get through multiple rounds of the auditions, but on the final round, Viva gets through, without her fellow band mates. As Viva follows her dreams, Viva Forever! charts her journey into the world of overnight celebrity and its impact on her mother and the friends she thought she’d have forever.

Principal roles and original castEdit

The following cast and characters are confirmed to be part of the show:[


Character description

Original West End actor / actress


A 20 year old girl, who lives on a houseboat with her adoptive mother, and is a member of a four piece all-girl band.

Hannah John-Kamen


Viva's adoptive mother, who lives with her daughter on a houseboat.

Sally Ann Triplett


A member of Viva's band, and Viva's friend.

Siobhan Athwal


A member of Viva's band, and Viva's friend.

Lucy Phelps


A member of Viva's band, and Viva's friend.

Dominique Provost-Chalkey


Lauren's best friend.

Lucy Montgomery


Lauren's friend.

Simon Slater


A TV talent show judge.

Sally Dexter


A Judge on Viva's TV talent show.

Bill Ward


A Judge on Viva's TV talent show.

Tamara Wall


The musical director of the TV talent show

Ben Cura


A production assistant for the TV talent show

Hatty Preston


A stylist for the TV talent show

Simon Adkins


The presenter for the TV talent show

Anthony Topham


Ensemble members

Tom Kanavan, Zak Nemorin, Curtis Angus, Luke Jackson, Oliver Roll, David Rudin, Darren Carnall, Myles Brown, Charlotte Gorton, Rebecca McKinnis, Lucy Thatcher, Roxanne Palner, Charlotte Walcott, Sophie Carmen-Jones, Carla Nella, Kirstie Skinvington, Helen Ternent

Musical numbersEdit

The show will include 23 musical numbers, featuring some of the Spice Girls' biggest hits including a mashup of "Mama" and "Goodbye", as well as two solo songs from the group's solo efforts: "Look at Me" by Geri Halliwell and "I Turn to You" by Melanie C.

At Launch Act 1Edit

The show began with the following musical numbers:

Act I
  • Prologue / "Wannabe" - The Company
  • "Something Kinda Funny" - Viva, Luce, Diamond, & Holly
  • "Let Love Lead the Way" - Lauren, Suzi, & Mitch
  • "Right Back At Ya" - Viva, Luce, Diamond, Holly, & The Company
  • "Denying" - Simone & Johnny
  • "The Lady Is A Vamp"
  • "Too Much" - Lauren & Suzi
  • "Look at Me" - Simone, Johnny & Karen
  • "Saturday Night Divas" - The Company
  • "Stop" - Viva, Luce, Diamond & Holly
  • "Do It" - Simone, Viva, Luce, Diamond & Holly
  • "Say You'll Be There" - Viva, Luce, Diamond & Holly
  • "Mama" / "Goodbye" / "Headlines (Friendship Never Ends)" - Lauren, Viva, & Simone

At Launch Act 2Edit

Act II

Launch EncoreEdit

Adapted showEdit

After numerous changes, the show was edited to:

Act IEdit

Act 2Edit


  • "Megamix" - Whole Cast

Critical responseEdit

Year Award Ceremony Category Nominee Result
2013 West End Frame Awards Best Jukebox Musical


Viva Forever Musical WebsiteEdit

Viva Forever Musical VideosEdit

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.