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WhoDoYouThink
Spice Girls
Format(s) Vinyl record (12"),

cassette, CD single

Writer(s) Who Do You Think You Are
Paul Wilson, Andy Watkins
Spice Girls

Mama
Richard Stannard, Matt Rowe,
Spice Girls

Producer(s) Who Do You Think You Are

Absolute
Mama
Richard Stannard, Matt Rowe

Who Do You Think You Are/Mama is a single by the Spice Girls.

BackgroundEdit

For the song, please see Who Do You Think You Are (song) and Mama (song).

The single was released on the 3 March 1997. Who Do You Think You Are/Mama Who became the official Comic Relief song of 1997. Due to the Spice Girls' popularity at the time, with their debut album Spice having strong sales, the single was predicted to be a huge hit. Charities benefited greatly from the 2,200,000 copies sold worldwide.

Main Article: Mama (single)

In some countries, Mama was released as a separate single.

PromotionEdit

Live performancesEdit

The Spice Girls performed the song live at the following events:

Who Do You Think You Are

Music Video

Main Article: Who Do You Think You Are (music video) and Mama (music video)

The music video of Who Do Think You Are and Mama was first shown in 1996.

ReceptionEdit

Chart PerformanceEdit

Australia In Australia the single did not perform as well as their previous releases, it debuted 27 July 1997 at number thirteen, but was unable to reach a higher position and dropped off the chart after fourteen weeks.

New Zealand In New Zealand the song debuted 23 March 1997 at number ten when their three first singles were slowly descending from the chart. It peaked at number six and stayed fifteen weeks in the charts.

United Kingdom At the time of release, Spice was already eight times platinum in the UK with just over two million copies sold. Released on 3 March 1997, the single which coincided with Mother's Day and Comic Relief sold 672,600 copies in the UK going platinum.The song topped the UK charts for three weeks, making the Spice Girls the first ever act in UK Chart history to have their first four singles make number one, breaking the record set by Gerry & The Pacemakers three decades before.

United States The song was never released officially in North America because the Spice Girls debuted late there, and 2 Become 1 was the current single in the U.S. market. Instead of releasing more songs from Spice there, Spice Up Your Life became the next single instead.

Europe The single was successful across Europe, peaking at number three in the Euro Hot 100. In Ireland it was their third single to top the chart, staying at number one for four consecutive weeks, it also peak at number two in the Netherlands, five in Sweden, six in Switzerland and ten in Belgium.

Worldwide It was the 15th best seller of 1997, and became the 75th best seller of the 1990s.

Charts, peaks and certificationsEdit

Chart positionsEdit

Chart (1997) Peak
position
Australian ARIA Singles Chart 13
Belgian Ultratop 50 (Flanders) 10
Belgian Ultratop 40 (Wallonia) 7
Dutch Top 40 2
Eurochart Hot 100 Singles 3
French SNEP Singles Chart 16
Irish Singles Chart 1
Italian Singles Chart 10
New Zealand RIANZ Singles Chart 6
Norwegian Singles Chart 12
Swedish Singles Chart 5
Swiss Singles Chart 6
UK Singles Chart 1

CertificationsEdit

Country Provider Certification Sales/shipments
France SNEP Silver 125,000+
Germany IFPI Gold 150,000+
Netherlands NVPI Gold 40,000+
United Kingdom BPI Platinum 672,600+
Worldwide Platinum 78,000,000

Formats and track listingsEdit

These are the formats and track listings of major single releases of "Mama".

  • UK CD1/Japanese CD
  1. "Mama" [radio version] - 3:40
  2. "Who Do You Think You Are" [radio version] - 3:44
  3. "Baby Come Round" - 3:22
  4. "Mama" [Biffco Mix] - 5:49
  • German CD
  1. "Mama" [radio version] - 3:40
  2. "Mama" [album version] - 5:03
  3. "Who Do You Think You Are" [radio version] - 3:44

These are the formats and track listings of major single releases of "Who Do You Think You Are".

  • CD Single (Australia, Brazil, Europe, South Africa, United Kingdom)
  1. "Who Do You Think You Are" (Radio Version) – 3:44
  2. "Mama" – 3:40
  3. "Who Do You Think You Are" (Morales Club Mix) – 9:30
  4. "Who Do You Think You Are" (Morales Club Dub) – 7:00
  • CD Single (France)
  1. "Who Do You Think You Are" (Radio Version) – 3:44
  2. "Who Do You Think You Are" (Instrumental) – 3:44
  • 12" Promo Vinyl single (United Kingdom)
  1. A1: "Who Do You Think You Are" (Morales Club Mix) – 9:30
  2. B1: "Who Do You Think You Are" (Morales Club Dub) – 7:00
  3. B2: "Who Do You Think You Are" (Morales Bonus Mix) – 4:40
  • 12" Vinyl single (Italy)
  1. A1: "Who Do You Think You Are" (Morales Club Mix) – 9:30
  2. A2: "Who Do You Think You Are" (Morales Bonus Mix) – 4:40
  3. B1: "Mama" (Album Version) – 5:03
  4. B2: "Who Do You Think You Are" (Morales Club Dub) – 7:00

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